In today’s global banking environment, the adoption of effective corporate governance practices is essential in order to maintain the trust and confidence of the global investment community, and executives who fail to live up to required standards should not be allowed to continue in their positions.
Nevertheless, as a small shareholder in Australia’s largest bank, the Commonwealth Bank of Australia, I do not support calls for heads to roll (this time) in spite of a recent debacle involving a botched capital raising initiative.
Instead, the fiasco (see below) should be considered a ‘strike one,’ against senior management, who should be put on notice that marching orders will be given in the event of any recurrence of this type of drama.
The fiasco
The fiasco in question centers around a share placement scheme which took place on December 16 as part of a capital raising initiative.
The placement, which was geared toward large institutional investors who were offered the opportunity to purchase shares in the bank at a discounted price, took place during a two hour time period that afternoon.
That same evening, just one hour after closure of the placement, the bank announced a profit warning due to an upward revision in the estimates relating to the provision for bad and doubtful debts, which were now expected to cost the bank between $400-800 million Australian dollars (USD $2.72-5.44 million) more than previously anticipated in the current financial year.
Apparently, the bank had intended the revised estimates to be disclosed during the share placement process, but Merrill Lynch, who conducted the placement on the bank’s behalf, neglected to make such a disclosure.
Accordingly, participating institutions had no information with respect to these estimates when making decisions regarding their level of participation.
Understandable anger
Unsurprisingly, institutional investors were livid. Their fury is well justified, and calls for the dismissal of the bank’s Chief Executive Officer and Chief Financial Officer are more than understandable, though I do not agree with such calls at this point.
CBA had a duty of care to ensure that investors who participated in the placement were properly informed about any information which was material with respect to their investment decisions.
This included the revised estimates, and failure to ensure that participating investors were informed about these estimates raises serious questions about the bank’s corporate governance practices.
A feeble response
Equally unacceptable was the response of the bank, which blamed Merrill Lynch (who conducted the placement on the bank’s behalf) for the fiasco and claimed that in any event, the revised estimates were immaterial with respect to the placement.
These lame excuses are preposterous. However negligent Merrill may have been, the underlying responsibility to ensure that investors were properly informed rested with CBA, and no amount of misconduct from Merrill absolves the bank of this responsibility.
As for the claim about the revised estimates being immaterial, this sounds ludicrous given that the following day saw analysts slash earnings forecast and the share price plummet by twelve per cent.
Management should stop making feeble excuses and acknowledge responsibility for this farcical situation.
The case for heads to roll
I have no doubt that neither Ralph Norris (CEO) or David Craig (CFO) intentionally left investors uniformed, and I do not question the integrity of either.
Nevertheless, there is a reasonable case for dismissal of both.
A key priority for the bank going forward will be to work toward regaining the confidence and trust of the global investment community, and this process may well be hindered so long as those responsible for the fiasco remain in senior positions.
Moreover, the cloud now hanging over the head of both is almost certain to provide an unwanted distraction from key priority management issues. Such a distraction is likely to hinder their ability to function effectively in their roles.
Both of these reasons provide a reasonable justification for a fresh start going forward, with new management whose reputation is unaffected by the recent fiasco.
The most important consideration
However, notwithstanding the seriousness of the fiasco, I do not believe that these events in themselves provide sufficient justification for heads to roll on an automatic basis.
Instead, the board must make an assessment as to whether or not they retain confidence in the leadership team in light of the fiasco, with dismissals only being necessary if the board feels that it has lost confidence in the ability of management to deliver acceptable results going forward.
To be sure, the importance of perceptions within the global investment community cannot be overstated, and these add considerable weight to the case for heads to roll.
But even more important is the degree of confidence which the board retains in management to deliver results going forward, and this should be the primary consideration in determining whether or not dismissals are necessary in light of the current fiasco.
Strike one
That said, the fiasco was a serious affair, and at very least, senior management should be put on notice that severe consequences will result if other such debacles reoccur.
Strike one – three strikes and Mr. Norris and Mr. Craig should be sent on their way.

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