Comments on: Cause relating marketing – Why Pepsi’s approach is so good http://www.goodhonestdollar.com/cause-relating-marketing-why-pepsis-approach-is-so-good Discussion about ethical issues relating to business Wed, 31 Aug 2011 15:10:53 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Andrew Heaton http://www.goodhonestdollar.com/cause-relating-marketing-why-pepsis-approach-is-so-good#comment-8303 Andrew Heaton Wed, 24 Feb 2010 23:18:28 +0000 http://www.goodhonestdollar.com/?p=876#comment-8303 Karen, You are obviously very active when it comes to social causes. It seems that on several occasions you have been actively involved in some way with a number of the issues raised here on this blog. It’s wonderful that you are so energetic about some of these areas – nothing happens without action. Personally, I don't drink Pepsi either - I'm a Coke man when it comes to soft drinks (Pepsi has traditionally struggled in Australia). But I must say that the whole project and associated media attention has raised Pepsi's profile in my mind, and no doubt in the minds of many others, in a way that advertising at sporting events could never have achieved. Karen,

You are obviously very active when it comes to social causes. It seems that on several occasions you have been actively involved in some way with a number of the issues raised here on this blog. It’s wonderful that you are so energetic about some of these areas – nothing happens without action.

Personally, I don’t drink Pepsi either – I’m a Coke man when it comes to soft drinks (Pepsi has traditionally struggled in Australia). But I must say that the whole project and associated media attention has raised Pepsi’s profile in my mind, and no doubt in the minds of many others, in a way that advertising at sporting events could never have achieved.

]]> By: Karen Swim http://www.goodhonestdollar.com/cause-relating-marketing-why-pepsis-approach-is-so-good#comment-8292 Karen Swim Wed, 24 Feb 2010 14:03:34 +0000 http://www.goodhonestdollar.com/?p=876#comment-8292 Andrew, I am a fan of cause related marketing and do always feel better about supporting brands that support the community and/or charities. I joined the Pepsi project on Facebook. I don't drink pop but even for me it made the brand top of mind. In these economic times, companies that are willing to support communities and charitable organizations is truly a wonderful thing for marketing and consumers. Andrew, I am a fan of cause related marketing and do always feel better about supporting brands that support the community and/or charities. I joined the Pepsi project on Facebook. I don’t drink pop but even for me it made the brand top of mind. In these economic times, companies that are willing to support communities and charitable organizations is truly a wonderful thing for marketing and consumers.

]]> By: Andrew Heaton http://www.goodhonestdollar.com/cause-relating-marketing-why-pepsis-approach-is-so-good#comment-8265 Andrew Heaton Mon, 22 Feb 2010 11:39:58 +0000 http://www.goodhonestdollar.com/?p=876#comment-8265 Let's hope so, Fred. Let’s hope so, Fred.

]]> By: Fred H Schlegel http://www.goodhonestdollar.com/cause-relating-marketing-why-pepsis-approach-is-so-good#comment-8250 Fred H Schlegel Sun, 21 Feb 2010 14:45:48 +0000 http://www.goodhonestdollar.com/?p=876#comment-8250 I like socially aware marketing and hope the Pepsi effort becomes a successful and continuing program. I like socially aware marketing and hope the Pepsi effort becomes a successful and continuing program.

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