Comments on: Free her – Fiat’s big call on Burma (part 2)

By: Andrew

Andrew — Sat, 14 Feb 2009 01:32:52 +0000

Karen/Brad, Thank you both for your positive comments and feedback. I agree with Brad's point that it makes a refreshing change to see a firm having the courage to stand out by saying something real and meaningful. Personally I am sick and tired with firms who somehow feel that the only way to stand out is via more nudity or other by other unsavory means. Andrews last blog post..Free her - Fiat’s big call on Burma (part 2)

By: Brad Shorr

Brad Shorr — Fri, 13 Feb 2009 22:06:31 +0000

Andrew, I'm with Karen - you make the case. I respect Fiat both for taking a chance with their advertising and supporting a cause they evidently feel strong about. Here in the states, experimentation with ads usually means pushing the envelope as far as being gross, sexual, or just plain stupid. I prefer experimentation in a more uplifting direction! Brad Shorrs last blog post..How Important Are Subscriptions for Business Blogs?

By: Karen Swim

Karen Swim — Fri, 13 Feb 2009 16:40:50 +0000

Andrew, I love your assessment of this ad campaign. I had not seen the ad but viewing it, I agree it is very well done. Fiat's ad agency did an incredible job of handling what could have been a polarizing issue. The cars are still front and center but the social justice message is not overshadowed. I believe people would not only sit up and take notice but feel more favorable about Fiat as a result of the ad. I completely agree with you too that this was a good cause to use in a marketing campaign. If you pick a divisive issue, it will certainly backfire. Great post Andrew! Karen Swims last blog post..Love and Basketball