Dear readers,
I would like to wish you all a very happy new year, and I hope that 2009 is a year of happiness, fulfillment and joy for you and your family.
I would like to share my vision for this blog in 2009 and outline my primary objectives for Good Honest Dollar this year.
I would also like to invite you to share any of your thoughts about where you would like to see this site go in 2009, by clicking on the ‘comments’ section above.
Outline of blog direction in 2009
Here are the key principles which I feel will drive the direction of this blog this year:
• A broader range of topics.
Whilst this blog will continue to be primarily focused around business ethics, I would like to increasingly explore topics which have a somewhat looser or less obvious connection with business ethics as a discipline. Toward this end, I may start to include a progressively greater amount of observation with respect to broader issues relating to business, society, politics or ethics in general.
I feel that this will help me to cover a broader and more diverse range of topics, thereby providing a richer and more rewarding readership experience.
• Growth in readership.
In order to maximize the dynamicism and vibrancy of this site, the progressive growth and expansion of the readership base will be a key priority for me this year.
I have been absolutely delighted with the discussions which have developed with readers so far, and I would particularly like to thank Brad, Karen, Cath and Lauren for their input last year.
This year, I would like to build on this further and continue to develop and grow the readership base of this blog, which I feel will add to the breadth and diversity of the range of opinions and perspectives which are put forward in response to the issues raised on this site.
• A ‘community forum’ character.
Related to the above point, I would like to see this blog to evolve increasingly toward something resembling a community or discussion forum.
Naturally, I will continue to share my own thoughts and opinions. However, I see the most significant value of this blog coming from you as readers sharing your own perspectives with respect to the relevant topics, particularly as many of you will have a considerably greater degree of breadth and depth of experience with respect to some of the relevant topics than what I have.
Toward this end, I will be placing more emphasis on guest posts, and my aim is to include at least one guest post each month within the discussions on this blog.
• Greater focus on the positive.
No credible business ethics forum would ever seek to avoid or gloss over discussion with respect to poor business practices such as fraud, corruption or scandal.
To do so would be counter productive, and my intention is to confront such issues head on in the discussions on this blog.
Nevertheless, I do not wish for this blog to become consumed by such topics, and in order to provide a positive and uplifting experience for readers, I will purposefully dedicate some posts toward the discussion of any positive corporate or individual initiatives or actions which I feel warrant highlighting or discussion.
• Advertising.
I hesitate to mention this now for two reasons – firstly because monetization of this blog is not my first priority, and secondly because I appreciate that not all readers approve of advertising on blogs.
Nevertheless, since I am sharing my vision for the year, it seems appropriate for me to share my current thoughts with regards to advertising.
This site will remain free of advertising in the near future. However, toward the second half of the year, I may well consider placing a small volume of advertisements on this blog. Whether or not I do so will depend not only upon traffic and readership volumes but also upon how I feel about this at the time.
In any event, let me stress that the experience of readers and the analysis and discussion of issues raised on this site will always be my primary focus.
Any spare change I may be fortunate enough to earn in the process will always be a secondary consideration.
Over to you
I would like to take this opportunity to invite you to share your views.
What would you like to see from Good Honest Dollar in 2009?
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