How 35 workplace deaths were exposed in an internet chat room

Fair labor practices, Public safety 16 Comments

I have a question for you.

How and when do you think the world might have found out about a massive explosion which killed thirty-five workers at an illegal Chinese mine on July 14 last year?

Immediate reports from grief-stricken relatives? No. The mine owner acted very swiftly to purchase their silence.

Local officials? Not likely. They issued a false report after pretending to investigate.

Journalists? Nope – bribed also.

The mine owner? Naturally, no.

So how and when did the world find out? Two months later via some brave soul in an internet chat room, according to a report in the International Herald Tribune.

As a result of this brave soul, twenty-five local officials were fired, twenty-two of them now under criminal investigation.

The debacle described above highlights two important points:

• continuing problems in China with respect to accountability; and
• the constructive role which online media can play in terms of whistle-blowing.

 
China’s never-ending accountability problems
The fact that an incident like this was exposed only through an internet chat room shows just how diabolical the situation really is with respect to accountability and worker safety in Chinese coal mines.

Even at the official rate, according to the article, the average death toll rate for Chinese coal miners stands at nine per day – a staggering forty times more than America. The problem is most acute in small mines, many of which are illegal, operate in more dangerous areas and have little apparent incentive to invest in safety. Apparently account for three quarters of the deaths but only one-third of production.

And even then, these are only the official figures. They do not take into account the scores of deaths which go unreported because local officials and journalists are so easily paid off.

The situation is completely unacceptable and international governments and unions should continue to apply pressure on China to undertake some form of meaningful action to address this downright awful situation.

 
The whistle-blowing role of online media
But on the bright side, the episode also highlights the constructive role which online forms of media can play in terms of corporate accountability.

As access to online media expands, so too will the capacity of individuals to blow the whistle on cover ups. It is one thing to lock in the loyalty of local officials and media (using handsome financial incentives), but persuading every single person who has access to a blog or some other form of online media to do the same would be extremely difficult.

In the new world, online media provides a wonderful mechanism to support whistle-blowing, and in many cases it, is only a matter of time before someone exploits this capability to expose even the most intricately planned conspiracy.

Of course, online media can also be a platform to spread misinformation, perhaps with malicious intent.

And unfortunately, the sad reality is that some firms will continue to attempt cover-ups of various kinds in spite of the increase risk of being exposed due to online media. Cover ups are a reality today, and will continue to be a reality throughout the foreseeable future.

But even so, the benefits of online media in terms of a whistle-blowing mechanism cannot be underestimated, and I would think that these benefits would far outweigh any associated drawbacks.

Where other mechanisms of accountability fail, it is wonderful that the online media provides those who wish to blow the whistle with an effective medium to do so.

Especially with respect to a grave tragedy like this.  

 
Over to you
Do you think online media helps to promote better practices in terms of corporate governance? Why/Why not?

 
 

16 Responses to “How 35 workplace deaths were exposed in an internet chat room”

  1. Alik Levin | PracticeThis.com Says:
    April 16th, 2009 at 7:53 pm

    I think media is … media. Its purpose to channel the information. Preferably reliable and honest information…

    Alik Levin | PracticeThis.coms last blog post..Protect Your Blog Or Get Hacked Like PracticeThis.com Was

  2. Brad Shorr Says:
    April 16th, 2009 at 8:35 pm

    Andrew, seems to me journalists online or otherwise should be trying to bring secrets to light when it is in the public interest to do so. Sometimes, determining what the public interest is is not easy. It baffles me why China would want to cover this incident up in the first place. We are dealing with a culture we don’t understand and seem not to want to understand. To me this is a bit frightening.

    Brad Shorrs last blog post..Banks Should Stop TV Advertising and Use Social Media

  3. Luke Gedeon Says:
    April 16th, 2009 at 11:53 pm

    Andrew, I am impressed. Very well written.

    I agree, online media is incredibly important. Alik is right that media is media, but social media has the advantage of being affordable for those who are not trying desperately to sell every advertising space available. At such low costs for global distribution, we can afford to be honest in ways that other media cannot.

    This is doubly true in China. In addition to not wanting to loose advertisers, any public media (including most of the internet) has to be approved by the government.

    Because of that, social media is a huge part of our strategy at the Caring for China Center. All information must be past by word of mouth. For us social media is the only media.

    Luke Gedeons last blog post..Family photo 200904

  4. Giovanna Garcia Says:
    April 17th, 2009 at 3:36 am

    I am glad that someone let the word out about this. So, there can be some justice. I think it is a good thing to have social media so that everyone can have a voice. As far as if it is bad? I guess my answer is “It depend on the person using it.”
    Thank you,
    Giovanna Garcia
    Imperfect Action is better than No Action

    Giovanna Garcias last blog post..The gift of Acceptance.

  5. Andrew Says:
    April 17th, 2009 at 7:28 am

    Alik,

    Exactly right – and in this case, the media clearly failed it’s duty.

    Brad,

    From what I have heard, it seems that these cover-ups are occurring in China more at a local level than a national level.

    Indeed in this case, from what I understand, the main reason for the cover up was to hide what had happened from the central government and associated regulatory authorities.

    It is difficult to understand why these cover ups occur. One possible reason may that local officials and journalists place a higher value on the financial benefits which they receive with respect to payoffs than what they do upon holding these (in many cases, illegal) mines to account.

    Another possible explanation might be that in some areas, local economies may be over dependent upon these mines, prompting local officials to protect them at any costs.

    Whatever the reason, it is wrong and should not happen under any circumstances.

    Luke,

    Yep, social media does not suffer from the limitations of traditional media, particularly in highly controlled countries like China.

    It brings a voice to the people who would otherwise have none.

    Giovanna,

    I guess that social media could, in this respect, be related to an automobile.

    An automobile can be used as an invaluable tool for mobility if used sensibly but also as a killing machine for those who do not use it in a sensible fashion.

    In the same way, online social media can be used in either a productive fashion or a destructive fashion depending upon the sensibility or otherwise of the individuals who use it.

    Andrews last blog post..How 35 workplace deaths were exposed in an internet chat room

  6. tom Says:
    April 17th, 2009 at 11:39 am

    Andrew, i think people need to realize that social media is no longer a fun thing, it is business. Imagine it as you having a microphone and everytime you say something, it gets peoples attention and it spreads and spreads until it get boring.

    I was just watching a video from youtube with 2 Dominoes employees doing some nasty things to the food. The one guy put cheese up his nose and then into the pizza and baked it. Apparently those 2 got fired once it was tracked down.

    But I mean its fun to a certain extent but remember millions of people are watching and it will send a tidal wave across the internet with your face.

    Plus there is more and more surveillance around plus who doesn’t have a camera on their cell phone today.

    toms last blog post..10 things I demand before saying “I do”

  7. Karen Swim Says:
    April 17th, 2009 at 9:48 pm

    Andrew, I am horrified by the deception but it only served to highlight how little I understand about the culture in China. Online media is not perfect but it is here to stay.The impact of arming the ordinary citizen with a voice and platform is a higher level of transparency. I believe that corporations would do well to embrace and encourage the technology even while establishing standards for responsible use. The upside is more open communication. The downside is the potential for inaccurate information, or malicious slander.

    Karen Swims last blog post..Dubious Deception and other Corporate Tales

  8. Andrew Says:
    April 17th, 2009 at 10:02 pm

    Tom,

    Yeah, I heard about that on the radio just a few hours ago.

    I, frankly did not find it particularly amazing, and I can’t imagine that management of the pizza chain were all that amused either, particularly given the potential impact of these images upon the value of the brand.

    Their dismissal was well deserved, and I wouldn’t be surprised if they found themselves facing legal penalties.

    If so, hopefully it will send the message that social media is not a platform to be abused with irresponsible behavior.

    Andrews last blog post..How 35 workplace deaths were exposed in an internet chat room

  9. Andrew Says:
    April 17th, 2009 at 10:08 pm

    Hi Karen,

    I think you raise an interesting point, in that the potential for abuse of online interactive media platforms highlights the need for the development of commonly accepted standards in order to guide online behavior.

    First, we must come to a common consensus as to what constitutes appropriate behavior in this regard before we have any real chance of addressing the problems associated with those who do not use the platform in an acceptable manner.

    Andrews last blog post..How 35 workplace deaths were exposed in an internet chat room

  10. Mark Says:
    April 18th, 2009 at 5:11 am

    I think on-line media is a dual edged sword. In an instance like the mine disaster in China a good purpose was served and people brought to justice. On the other hand on-line media is not always as accurate as traditional news sources, don’t always have credible sources and can do damage when half-truths and un-truths are reported.

    Marks last blog post..Contradictions Along Our Journey

  11. Andrew Says:
    April 18th, 2009 at 8:55 am

    Hi Mark,

    That seems to sum it up pretty well from my point of view.

    Whilst traditional media is prone to agendas and biases, any reports which we receive from online media are not always particularly reliable either and are prone to inaccuracy or a lack of objectivity.

    It is, as you say, a double edged sword.

    Andrews last blog post..How 35 workplace deaths were exposed in an internet chat room

  12. Liara Covert Says:
    April 19th, 2009 at 2:12 am

    Accountability begins and ends with the self. To notice apparent issues outside draws attention to not being completely accountable for all your thoughts and feelings. The physical world changes one thought, feeling and effort at a time. Each person generates energy within. Never underestimate the power you exert over the self and how this reverberrates in the world.

    Liara Coverts last blog post..5 Ways to reframe misinformation

  13. Andrew Says:
    April 20th, 2009 at 7:00 am

    Hi Liara,

    Thanks for your comment and welcome to my blog.

    Certainly, none of us can control the world around us, but we can control our own thoughts and actions, and if enough of us choose to behave in an accountable manner, then we can have a positive influence upon the world in which we live.

    Andrews last blog post..How 35 workplace deaths were exposed in an internet chat room

  14. Ana Says:
    April 21st, 2009 at 11:25 am

    China is notorious for regulation of its media (aka censorship.) It has also worked very hard to control information available to Chinese citizens on the Internet. While online information may not always be accurate, subjects are exposed that may not find their way onto mainstream media. Do you really believe that Falun Gong members’ organs are being harvested by the Chinese government? Maybe they are and maybe they are not, but the mere fact that it’s mentioned on the Internet gives a person the chance to be aware and learn more about the controversy. As with anything, you just have to be a responsible consumer of information, but it’s the freedom to find out about issues that is the key. China and other countries don’t even want you to look.

    Anas last blog post..Critter News Content to be Featured on AnimalRightsZone.com

  15. Fred H Schlegel Says:
    April 21st, 2009 at 12:16 pm

    Well written Andrew. Access to wide distribution does offer opportunities for whistleblowers to directly expose secrets. However, I have been worried that the loss of journalists who cajole and convince sources to talk, or connect the dots in complicated stories will actually reduce our ability to get at truth. Your story about the incident in China is actually a bright spot.

    Fred H Schlegels last blog post..Physics and Ideation: When Does A Breakthrough Idea Become An Acceptable Idea?

  16. Andrew Says:
    April 21st, 2009 at 9:53 pm

    Hi Ana,

    I had absolutely no idea about the controversy surrounding the organs of the Falon Gong members – I wonder if there is indeed any truth behind these internet rumors. Interesting.

    Hi Fred,

    Thanks for your feedback. Online interactive media adds to the richness and diversity of the media landscape. But it is no substitute for investigative journalism, which I hope will continue to represent a prominent feature of the media landscape for years to come.

    Andrews last blog post..Somali pirates – armed guards not the answer

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