Labor Sweatshops: Can Nike be Trusted?

Fair labor practices, Uncategorized 15 Comments

“We blew it”

Back in the year 2000, a BBC report documented the story of twelve year old girls working sixteen hour days, seven days per week at a Nike factory in Cambodia.

This prompted an admission that the company “blew it” by employing child labor, despite earlier assurances to the contrary. It also critically dented public confidence, and added credibility to other allegations about poor labor practices - poor wages, excessive overtime, unsafe work practices, physical and verbal abuse and denial of rights to form unions –  at Nike contract factories in emerging economies.

Now, in 2008, an important question remains: given its poor history, can Nike be trusted nowadays to ensure fair and reasonable conditions for workers in factories which manufacture its products?

I don’t think so. As shown below, the company has taken some positive steps to clean up its act. But with results of audits into its supplier contract factories suggesting that conditions on the factory floor are still pretty darn awful (see below), Nike has a long way to go before it can be trusted to deliver decent outcomes for those who make its products.

 
Some positive moves

Over the years, Nike has taken some positive action steps to address the problems. These include: 
  
• being an instrumental member of the Fair Labor Association (FLA), a global coalition between large companies, unions and NGOs, dedicated to promoting fair labor practices in third world countries; 
 
• revising and strengthening its Code of Conduct in (1998), which stipulates minimum labor conditions with which the company’s supplier are required to comply; 
 
• being the first in its industry to fully disclose the location of all supplier contract factories (2004); and 
 
• making public disclosure of the aggregate results of audits into supplier contract factories. (2004/05 and 2005/06)

The last two steps were particularly constructive. Full disclosure of the location of supplier contract factories has enhanced the ability of NGOs, labor rights organizations and the media to conduct independent investigations into labor conditions. Moreover, the publication of aggregate audit results allows the general public to make more informed assessments of overall performance in relation to workplace standards.

 
Performance still lacking

But the results are not satisfactory.

According to the company’s 2005/06 Corporate Social Responsibility (CSR) report
 
 
• Approximately 90% of contract factories were non compliant with Nike’s code of conduct on work hours. Of these, more than half required overtime which exceeded legal limits; 
 
• More than 80% were non-compliant in relation to at least eleven categories of occupational health and safety issues, including protective equipment, hazardous materials, injury management, ergonomics, and electrical and fire safety; 
 
• Almost 30% were non-compliant with legal requirements relating to wages and approximately 32% were non-compliant with legal requirements relating to non-wage benefits.

These figures are appalling. Worse still, reports from independent sources paint a more dire picture still. In one Indonesian factory in 2005, workers were paid just fifteen per cent of the legal minimum wage over a three month period!

 
No excuses

Nike has no excuse for these outcomes.

Size is no excuse. Global corporations are expected to manage their supply chains effectively, even if this may be a complex task when we are talking about almost 700 factories in 52 countries. 

Nor is the fact that Nike contracts out its manufacturing to external suppliers rather than owning the factories themselves, especially given that the company has publicly accepted responsibility for conditions at these factories.

 
Conclusion

Nike’s efforts have fallen well short of what was required in this area. Greater transparency and accountability is encouraging, but until results of audits start improving, the general public is well justified in linking the company to poor labor practices and labor rights abuses.

15 Responses to “Labor Sweatshops: Can Nike be Trusted?”

  1. Nathan Heilmann Says:
    July 3rd, 2008 at 8:07 am

    Wouldn’t it be great to be able to find out exactly where any shoe was made and whether or not that particular factory currently operates according to the brand’s own code of ethics, before you bought it? Along with the advent of technology allowing us to use our mobile phones to read bar codes to access product information, I really hope that we can make working conditions of the people whose hands actually fabricated our merchandise is judged to be important for consumer decision making.

  2. Andrew Says:
    July 3rd, 2008 at 1:59 pm

    Hi Nathan,

    Welcome to my blog.

    It would be wonderful to be able to track that information about each individual shoe. Consumers may be willing to purchase Nike apparel from compliant factories, but boycott individual items from non-compliant factories.

    If so, such behavior would sure send a message to Nike.

    Perhaps those shoes might not feel so comfortable in the shop if you knew they were from non-compliant factories.

    Who knows – in ten years time, determining that information may be easy as scanning an item at a supermarket checkout.

    Cheers

    Andrew

  3. Lauren Bloom Says:
    July 8th, 2008 at 10:04 am

    Hi Andrew,

    If anything, you’ve been more charitable with Nike than it probably deserves. A weak “mea culpa” of the sort you describe Nike making counts for almost nothing in the wake of such atrocious corporate conduct. Sounds like the folks at Adidas should be jumping for joy.

    Lauren
    http://www.businessethicsspeaker.com

  4. drew Says:
    July 9th, 2008 at 6:55 am

    Lauren,

    A video which I was alerted to after publishing this entry indicates that the above post is very kind to Nike indeed.

    The video describes the experience of Jim Keady, a former soccer star who spent one month living in similar conditions to Nike workers in Indonesia.

    Essentially, Mr. Keady found that that in order to earn sufficient funds simply to just scrape by, workers have to work several hours of overtime each day and also Saturday and Sunday as well.

    If you are interested, the video can be seen here:

    http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=5810771

    Additional videos about conditions at Nike factories can be seen here. http://www.myspace.com/behindtheswoosh

    Cheers

    Andrew

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    September 17th, 2008 at 12:46 am

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  6. Olivia Says:
    October 23rd, 2008 at 3:36 pm

    Nike is not to be trusted!
    Under social responsibility, there website is full of baloney!
    Annually, Nike has over a 978 million dollar marketing budget, if 10% of this could increase Nike workers in China, Indonesia and Vietnam would be paid at lest subsistence level. Alas in their website they rant on about reducing workers who work overtime by 2011, if Nike paid it’s workers enough to survive on- then the problem would not exist!
    Nikes failure concerning abiding by codes of conduct highlights that while AIP/FLA may be good in theory in terms of transparency– when it comes to effectivity it does not prevail– yet– on the other hand at lest we have sufficient information available as to how dismally Nike is failing in terms of it’s corporate responsibility.
    From now on i’ll stick to adidas
    Olivia

  7. Andrew Says:
    October 24th, 2008 at 9:11 pm

    Hi Olivia,

    Thanks for your comment and welcome to my blog.

    Andrew

    Andrews last blog post..IBAT – Showing how cooperation produces results

  8. Good Honest Dollar $$ » Blog Archive » Wal-Mart and the lessons from Nike Says:
    October 29th, 2008 at 7:31 pm

    [...] noted in an earlier post, whilst Nike has made significant improvements from an accountability viewpoint, its progress in [...]

  9. Good Honest Dollar $$ » Blog Archive » My best blog post of 2008 Says:
    December 13th, 2008 at 11:15 am

    [...] Anyhow, my choice is Labor Sweatshops: Can Nike be trusted? [...]

  10. Jeanne Dininni Says:
    December 14th, 2008 at 5:40 am

    Andrew,

    This is an excellent, informative piece and a wonderful choice for your best post of 2008!

    Regards,
    Jeanne

  11. Andrew Says:
    December 15th, 2008 at 6:48 pm

    Thanks Jeanne.

    Andrews last blog post..My best blog post of 2008

  12. Mother Earth aka Karen Hanrahan Says:
    January 2nd, 2009 at 4:00 am

    absolutely excellant best of post …

    Mother Earth aka Karen Hanrahans last blog post..Happy New Year

  13. Andrew Says:
    January 2nd, 2009 at 12:05 pm

    Thanks Mother Earth.

    Andrews last blog post..Heads should not necessarily role – this time

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    September 5th, 2010 at 2:32 am

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  15. drew Says:
    September 22nd, 2010 at 6:37 pm

    PC Boxen,

    Welcome to my blog.

    Thank you very kindly for your positive feedback. I apologise for my delay in responding.

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