Socially Responsible Investment part 1 - Defining SRI

Socially Responsible Investing

This is the first article in a series on Socially Responsible Investing (SRI).

Before we commence the series, I feel it’s important to step back and take a closer look at the nature of SRI and the type of activities it can involve.

 
What is Socially Responsible Investing?

Socially Responsible Investing (SRI), otherwise known as ethical investing, refers to the practice of taking social, environmental and ethical factors into account when making investment decisions.

Typically, those investors who endeavor to be socially responsible seek to invest their funds in a way that will have a positive impact on society as well as earning a competitive rate of return within an acceptable level of risk.

 
Common approaches to Socially Responsible Investing

In order to gain a broader grasp of the concept of SRI, I think it’s important to look at the range of different forms which Socially Responsible Investing can take.

Calvert.com provides a good summary of the different forms of SRI. Broadly speaking, there are six different forms (although Calvert lists only four):

 
• Investment screening.

This involves a process whereby potential investments in a portfolio are subject to a screening process to determine their suitability for inclusion in the portfolio from an ethical standpoint.

Some investors apply negative screens, under which investment in certain assets or companies is specifically excluded on ethical grounds. Other investors apply positive screens, under which they specifically seek out investments in certain sectors or firms which demonstrate specific forms of positive ethical behavior.

 
• Divestment.

As the name implies, this refers to the practice of divestment of shares or other assets based on ethical grounds.

This can be thought of as ‘selling in disgust’ or selling as a form of protest, and is often done in response to particular actions of the company.

 
• Shareholder advocacy.

Shareholder advocacy refers to the practice of shareholders using their position as owners of the company in an effort to influence corporate behavior and apply pressure upon their company to act in a socially responsible manner.

This can take many forms, and can include simple actions such as letters or phone calls, or more substantial actions such as resolutions at shareholder meetings, which are designed to mandate that the company act in a certain manner in relation to a particular issue.

 
• Community Investing.

Community investing involves channeling funds toward community projects, typically directed toward communities whose credit needs are not met by the traditional credit system.

Typically channeled through a Community Investment Institution, these investments provide funding for essential community services or infrastructure, as well as seed capital for promising local enterprises.

 
• Social Venture Capital.

Social venture capitalists provide early-stage funding in enterprises which are pursuing profitable ways to meet social needs.

Traditional venture capitalists provide early stage or seed funding to new or start up companies, often enterprises which are developing a form of new technology or business methodology. This funding provides the necessary capital for the enterprises to develop ideas into successful businesses or enterprises.

Social venture capitalism operates on a similar concept, but differs in two ways. First, social venture capitalists seek positive social outcomes from their investments, usually in addition to a competitive financial return. Second, social venture capitalists typically restrict their investments to fields which have a particular benefit to society, such as renewable energy, waste management, education or health and well-being.

Social venture capital involves a high level of risk, and should only be considered by investors with considerable financial resources as well as experience in project risk management.

 
• Social Entrepreneurialism.

This involves using traditional entrepreneurial skills to organize and manage business-like ventures to achieve a desired social outcome.

This differs from social venture capitalism. Social venture capitalists provide financial resources for the projects which aim to produce desirable social outcomes. Social entrepreneurs, on the other hand, initiate, organize and manage such projects.

The social entrepreneur may invest his or her own financial resources. But often financial resources are provided by external parties, such as lenders or social venture capitalists. More often than not, the principal ‘investment’ made by social entrepreneurs is the personal effort required to manage their venture to achieve the desired outcomes.

 

Conclusion

As we can see, SRI can take a wide variety of forms, and there are a range of options available for those wishing to invest their money in a socially responsible fashion. 

10 Responses to “Socially Responsible Investment part 1 - Defining SRI”

  1. Brad Shorr Says:
    August 1st, 2008 at 8:34 pm

    Andrew, thank you for this very helpful overview. I imagine some investors engage in some or all of these activities, especially long term investors. On the other hand, short term investors, day traders, hedge fund managers, and private investors looking for the big score probably don’t think much about SRI. I’m looking forward to your series and learning more.

    Brad Shorrs last blog post..Life Is a “House” Episode

  2. Lauren Bloom Says:
    August 2nd, 2008 at 12:23 am

    Andrew, I’m delighted that you’ve decided to launch this new series. SRI is an important tool for investors who care about business ethics. I’ll look forward to reading your future posts.

  3. drew Says:
    August 2nd, 2008 at 10:40 am

    Thanks Brad/Lauren,

    I would think that Brad’s comment is spot on, and that SRI would be much more prevalent amongst long term investors.

    Cheers

    Andrew

  4. Saad Khan Says:
    August 4th, 2008 at 6:12 pm

    Very nice post, Andrew. As Brad said, long-term investors have a tendency to indulge in socially responsible investing but my query is that how many shareholders will actually participate in shareholder activism for a social cause? Investors’ pressure is a nice way of implementing SRI at a company provided the shareholders are actually ready for that and I guess we’ve a long way to go in educating the investors about the importance of SRI. Am I right in my approach?

    Thanks,

    Saad

    Saad Khans last blog post..CSR and ‘more’ at Teradata: an interview with Mr. Ahmed Sarwar - Operations Manager at Teradata Global Consulting Center

  5. Andrew Says:
    August 4th, 2008 at 10:07 pm

    Hi Saad,

    In western countries, the market for SRI is small, but growing.

    In terms of managed funds, according to recent figures, Socially Responsible Investment funds account for approximately 11% of all managed funds.

    In Europe, the equivalent figure is about 10-15%.

    Bear in mind, these figures cover only investment which occurs through managed funds. They do not include investment from other types investors, such as day traders, hedge funds (who, as Brad said, probably don’t care much about social responsibility), individual investors (who may or may not care about SRI) or social venture capitalists or social entrepreneurs (who are active in SRI).

    The figures indicate that there is a growing awareness about the importance of ethical investing, but you are right in saying that we have a long way to go in terms of educating investors about the importance of SRI.

    Most of my (brief) research on the topic has covered America and Europe, so I don’t really know much about the situation in rest of the world.

    I am curious, do you know if there is any formal or organized form of SRI activity in Pakistan?

    Cheers

    Andrew

  6. Saad Khan Says:
    August 5th, 2008 at 2:12 pm

    Hi Andrew,

    Yeah we can hope that more and more investors will eventually become aware of the benefits of SRI. As far as SRI in Pakistan is concerned, unfortunately we don’t have any such activity here. Our organization is trying to create awareness though but we are lone warriors, you can say.

    Cheers

    Saad

  7. Andrew Says:
    August 5th, 2008 at 3:15 pm

    Saad,

    From your website, it looks as though your organization is doing a wonderful job at speaking out about the importance of ethical behavior in business and investment in Pakistan.

    Your organization might be a lone voice at the moment, but somebody has to be the first to speak out if anything is to change.

    Keep up the good work.

    Cheers

    Andrew

  8. Saad Khan Says:
    August 5th, 2008 at 3:20 pm

    Thanks, Andrew. Yeah we’ve just started this journey and hopefully many others will join us for this social cause.

    Saad

  9. Good Honest Dollar $$ » Blog Archive » Socially Responsible Investing part 4: Does SRI compromise investment performance? Says:
    September 5th, 2008 at 3:12 pm

    [...] compromises financial performance is not a clear cut issue, particularly as there are a number of different approaches toward SRI and expected financial outcomes will vary according to the particular approach which is [...]

  10. Good Honest Dollar $$ » Blog Archive » Socially Responsible Investing part 5 - Does SRI really make a differenence? Says:
    September 12th, 2008 at 3:31 pm

    [...] noted in earlier posts, SRI can take on a wide variety of forms. Some types of SRI, including Community Investing, Social Venture Capital and Social [...]

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